Neil Hawke Neil Hawke

LinkedIn's Feed: From Professional Network to Content Stream

LinkedIn is not broken. It has stopped being a network-first platform.

In my feed, the shift is clear: a large share of ads and content from people I don’t know, with limited visibility of my actual network.

The result is more noise and less relevance. For specialist industries where context and trust matter, that is a problem.

I’ve set out what’s changed and why it matters.

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Neil Hawke Neil Hawke

Wood, Time, and the Disappearing Craft

A visit to Jindai-ji Temple, Tokyo — March 2026. Not a single nail, and it has been standing for 1,300 years.

We have gained powerful tools in structural design. The question is whether we are keeping the underlying craft needed to know when they are wrong.

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